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About Âme

About Ame image

Established in 2019, Âme is a luxury design label breaking new ground in the world of diamond jewelry.

French for “soul”, Âme challenges the conventions of science whilst disrupting the codes of luxury with its innovative technology of growing diamonds in a laboratory.

Locally grown in New York and branded Âme-grown®, each diamond is carefully crafted to fit the designer's vision.

Inspired by architectural geometry and organic shapes found in nature, Âme’s distinctive pieces are created to unite the latest technology with exceptional design and a conscious voice.

Set in 18K gold, Âme’s striking collections of diamond earrings, rings, necklaces and bracelets manifest angular and elegant forms and are designed to be worn on each and every occasion.

Elinor Avni:
Creative Director of Âme

About Ame image

Elinor Avni:
Creative Director of Âme

Design and creativity have always been a way of life for Elinor Avni. Growing up in New York City, she has consistently been drawn to the world of art and its creative possibilities, and her urban upbringing has strongly inspired her perspective.



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What is a lab-grown diamond?

As the name defines, it is a diamond that has been grown in a laboratory, using the latest, cutting-edge technology that replicates the natural diamond formation process.

What does Âme-grown® diamonds mean?

Âme-grown® diamonds are diamonds grown by Âme Fine Jewelry House. We grow our diamonds to fit our creative ideas.

What is the difference between a mined and a lab-grown diamond?

The only difference between a mined diamond and a lab-grown diamond is the place of its origin. Natural diamonds are forged in the extreme pressure and heat generated in the bowels of the Earth, and lab-grown diamonds are created in similar conditions, but inside a machine. Lab-grown diamonds display the same chemical, physical and optical characteristics as mined diamonds, indistinguishable in materiality and appearance. Both types of diamond are then cut and polished in the same manner.

Where are Âme-grown® diamonds produced?

All Âme-grown® diamonds are made in the United States.

What raw materials are used to produce lab-grown diamonds?

One diamond produces another, with all lab-grown diamonds grown from tiny diamond seeds.

How are Âme-grown® diamonds certified?

IGI certification

Âme certifies that Âme-grown® diamonds are grown in the proprietary factory by Âme personnel. All Âme jewelry is certified by the International Gemological Institute (IGI) in New York.

What are the characteristics of Âme-grown® diamonds?

Âme-grown® diamonds display the same characteristics as mined diamonds. The innovative technology allows us to grow diamonds in a range of colors; we select only H+ VS+ to be set in our jewellery. Âme-grown® polished diamonds are of different cuts. We can produce round, baguette, emerald, trillion and square cut diamonds, all to concord with the designs of Elinor Avni, our Creative Director.

How does Âme develop a sustainable business?

Âme shares global Sustainable Development Goals and is honored to be a member of the Responsible Jewellery Council and other industry organizations. We commit to the sustainable principles with proprietary technology and research, constantly improving the manufacturing process to make the growing of our diamonds safe and environmentally friendly.